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Package size and perceived quality : the intervening role of unit price perceptions
Yan, Dengfeng; Sengupta, Jaideep; Wyer, Robert S. - In: Journal of consumer psychology : JCP : the official … 24 (2014) 1, pp. 4-17
Persistent link: https://www.econbiz.de/10010359888
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Making judgments in a two-sequence cue environment : the effects of differential cue strenghts, order sequence, and distraction
Biswas, Dipayan; Biswas, Abhijit; Chatterjee, Subimal - In: Journal of consumer psychology : JCP : the official … 19 (2009) 1, pp. 88-97
Persistent link: https://www.econbiz.de/10003825340
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The effects of self-brand connections on responses to brand failure : a new look at the consumer-brand relationship
Cheng, Shirley Y. Y.; White, Tiffany Barnett; Chaplin, … - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 280-288
Persistent link: https://www.econbiz.de/10009569965
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Making probability judgments of future product failures : the role of mental unpacking
Biswas, Dipayan; Keller, L. R.; Burman, Bidisha - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 237-248
Persistent link: https://www.econbiz.de/10009569969
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Judgments of taste and judgments of quality
Mukhopadhyay, Anirban; Raghubir, Priya; Wheeler, S. … - In: Journal of consumer psychology : JCP : the official … 28 (2018) 1, pp. 1-4
Persistent link: https://www.econbiz.de/10011842153
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Can including pros and cons increase the helpfulness and persuasiveness of online reviews? : the interactive effects of ratings and arguments
Schlosser, Ann E. - In: Journal of consumer psychology : JCP : the official … 21 (2011) 3, pp. 226-239
Persistent link: https://www.econbiz.de/10009259729
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Consumer response to brand extensions: construal level as a moderator of the importance of perceived fit
Kim, Hakkyun; John, Deborah Roedder - In: Journal of consumer psychology : JCP : the official … 18 (2008) 2, pp. 116-126
Persistent link: https://www.econbiz.de/10003717543
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The publicly self-consciousness consumer: prepared to be embarrassed
Lau-Gesk, Loraine; Drolet, Aimee - In: Journal of consumer psychology : JCP : the official … 18 (2008) 2, pp. 127-136
Persistent link: https://www.econbiz.de/10003717546
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Will I like a "medium" pillow? : another look at constructed and inherent preferences
Simonson, Itamar - In: Journal of consumer psychology : JCP : the official … 18 (2008) 3, pp. 155-169
Persistent link: https://www.econbiz.de/10003770710
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Preference construction and preference stability : putting the pillow to rest
Bettman, James R.; Luce, Mary Frances; Payne, John W. - In: Journal of consumer psychology : JCP : the official … 18 (2008) 3, pp. 170-174
Persistent link: https://www.econbiz.de/10003770713