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Media engagement and advertising : transportation, matching, transference and intrusion
Wang, Jing; Calder, Bobby J. - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 546-555
Persistent link: https://www.econbiz.de/10003884471
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How persuasive messages can influence behavior without awareness
Russo, J. E.; Chaxel, Anne-Sophie - In: Journal of consumer psychology : JCP : the official … 20 (2010) 3, pp. 338-342
Persistent link: https://www.econbiz.de/10008658287
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Promotional phrases as questions versus statements : an influence of phrase style on product evaluation
Hagtvedt, Henrik - In: Journal of consumer psychology : JCP : the official … 25 (2015) 4, pp. 635-641
Persistent link: https://www.econbiz.de/10011411587
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Where you say it matters : why packages are a more believable source of product claims than advertisements
Fajardo, Tatiana M.; Townsend, Claudia - In: Journal of consumer psychology : JCP : the official … 26 (2016) 3, pp. 426-434
Persistent link: https://www.econbiz.de/10011531111
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Just do it! : why committed consumers react negatively to assertive ads
Zemack-Rugar, Yael; Moore, Sarah G.; Fitzsimons, Gavan J. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 3, pp. 287-301
Persistent link: https://www.econbiz.de/10011739795
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Beyond beauty : design symmetry and brand personality
Bajaj, Aditi; Bond, Samuel D. - In: Journal of consumer psychology : JCP : the official … 28 (2018) 1, pp. 77-98
Persistent link: https://www.econbiz.de/10011842176
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Are two reasons better than one? : the role of appeal type in consumer responses to sustainable products
Schons, Laura Marie; Sipilä, Jenni; Sen, Sankar; … - In: Journal of consumer psychology : JCP : the official … 28 (2018) 4, pp. 644-664
Persistent link: https://www.econbiz.de/10011937368
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The effects of linguistic devices on consumer information processing and persuasion : a language complexity × processing mode framework
Pogacar, Ruth; Shrum, L. J.; Lowrey, Tina M. - In: Journal of consumer psychology : JCP : the official … 28 (2018) 4, pp. 689-711
Persistent link: https://www.econbiz.de/10011937377
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Physical proximity increases persuasive effectiveness through visual imagery
Jia, Yanli; Huang, Yunhui; Wyer, Robert S.; Shen, Hao - In: Journal of consumer psychology : JCP : the official … 27 (2017) 4, pp. 435-447
Persistent link: https://www.econbiz.de/10011789695
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When thinking is beneficial and when it is not : the effects of thin and round advertising models
Häfner, Michael; Trampe, Debra - In: Journal of consumer psychology : JCP : the official … 19 (2009) 4, pp. 619-628
Persistent link: https://www.econbiz.de/10003936183