Media engagement and advertising : transportation, matching, transference and intrusion
Year of publication: |
2009
|
---|---|
Authors: | Wang, Jing ; Calder, Bobby J. |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 19.2009, 3, p. 546-555
|
Subject: | Fernsehprogramm | Television programme | Fernsehwerbung | Television advertising | Werbewirkung | Advertising effects |
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