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Aligning benefits with payments : a test of the pattern alignment hypothesis
Auh, Seigyoung; Shih, Eric; Yoon, Yeosun - In: Journal of consumer psychology : JCP : the official … 18 (2008) 4, pp. 292-303
Persistent link: https://www.econbiz.de/10003793880
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When demand accelerates demand : trailing the bandwagon
Herpen, Erica van; Pieters, Rik; Zeelenberg, Marcel - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 302-312
Persistent link: https://www.econbiz.de/10003883895
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Understanding the influence of literacy on consumer memory : the role of pictorial elements
Viswanathan, Madhu; Torelli, Carlos J.; Xia, Lan; Gau, … - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 389-402
Persistent link: https://www.econbiz.de/10003883920
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Who I am and how I think : the impact of self-construal on the roles of internal and external reference prices in price evaluations
Chen, Cathy Yi - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 416-426
Persistent link: https://www.econbiz.de/10003884409
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Suppressing feelings : a double-edged sword to consumer judgment and choice
Qiu, Cheng; Lee, Yih Hwai; Yeung, Catherine W. M. - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 427-439
Persistent link: https://www.econbiz.de/10003884412
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How does imagery in interactive consumption lead to false memory? : a reconstructive memory perspective
Lakshmanan, Arun; Krishnan, H. Shanker - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 451-462
Persistent link: https://www.econbiz.de/10003884441
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Memory markers : how consumers recall the duration of experiences
Ahn, Hee-kyung; Liu, Maggie Wenjing; Soman, Dilip - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 508-516
Persistent link: https://www.econbiz.de/10003884453
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Making probability judgments of future product failures : the role of mental unpacking
Biswas, Dipayan; Keller, L. R.; Burman, Bidisha - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 237-248
Persistent link: https://www.econbiz.de/10009569969
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Manipulating basic taste perception to explore how product information affects experience
Litt, Ab; Shiv, Baba - In: Journal of consumer psychology : JCP : the official … 22 (2012) 1, pp. 55-66
Persistent link: https://www.econbiz.de/10009548903
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Two birds, one stone? : positive mood makes products seem less useful for multiple-goal pursuit
Pocheptsova, Anastasiya; Espinoza Petersen, Francine; … - In: Journal of consumer psychology : JCP : the official … 25 (2015) 2, pp. 296-303
Persistent link: https://www.econbiz.de/10011374507