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Integrating neurophysiological and psychological approaches: Towards an advancement of brand insights
Shiv, Baba; Yoon, Carolyn - In: Journal of consumer psychology : the official journal … 22 (2012) 1, pp. 3-7
Persistent link: https://www.econbiz.de/10009838772
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Manipulating basic taste perception to explore how product information affects experience
Litt, Ab; Shiv, Baba - In: Journal of consumer psychology : the official journal … 22 (2012) 1, pp. 55-67
Persistent link: https://www.econbiz.de/10009838776
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Food, sex and the hunger for distinction
Berger, Jonah; Shiv, Baba - In: Journal of consumer psychology : the official journal … 21 (2011) 4, pp. 464-473
Persistent link: https://www.econbiz.de/10009332954