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~isPartOf:"Journal of consumer psychology : the official journal of the Society for Consumer Psychology"
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Journal of consumer psychology : the official journal of the Society for Consumer Psychology
Harvard business review : HBR
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Betriebswirtschaftliche Diskussionsbeiträge
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Consumer-brand relationships : theory and practice
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Harvard-Business-Manager : das Wissen der Besten
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Boston U. School of Management Research Paper
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Brand management ; Vol. 2
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Business horizons
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Journal of Consumer Research
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Journal of the Academy of Marketing Science
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MIT sloan management review
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MSI reports : working paper series
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Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Quarterly journal of finance & accounting : QJFA
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Report / Marketing Science Institute
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Report / Marketing Science Institute / Marketing Science Institute
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Strong brands, strong relationships
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Working paper / Harvard Business School, Division of Research
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Boston University School of Management Research Paper
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Business Horizons
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Consumer psychology in a social media world
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European Journal of Marketing
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Handbook of brand relationships
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Handbook of consumer psychology
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Handbook of marketing and finance
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Handbook on brand and experience management
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Journal of Consumer Psychology
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Journal of Services Marketing
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of business research : JBR
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of marketing
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Journal of marketing communications
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Journal of marketing research
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Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
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Research Papers / Graduate School of Business, Stanford University
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The Routledge companion to consumer behavior
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The evolution of brands : from signals of quality to storehouses of trust
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Brands as relationship partners: Warmth, competence, and in-between
Fournier, Susan
;
Alvarez, Claudio
- In:
Journal of consumer psychology : the official journal …
22
(
2012
)
2
,
pp. 177-186
Persistent link: https://www.econbiz.de/10009972546
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Relating badly to brands
Fournier, Susan
;
Alvarez, Claudio
- In:
Journal of consumer psychology : the official journal …
23
(
2013
)
2
,
pp. 253-264
Persistent link: https://www.econbiz.de/10010094822
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