Brand flings : when great brand relationships are not made at last
Year of publication: |
2012
|
---|---|
Authors: | Alvarez, Claudio ; Fournier, Susan |
Published in: |
Consumer-brand relationships : theory and practice. - London [u.a.] : Routledge, ISBN 0-415-78313-5. - 2012, p. 74-96
|
Subject: | Marketingmanagement | Marketing management | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour |
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