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Avoiding poor health or approaching good health: Does it matter? The conceptualization, measurement, and consequences of health regulatory focus
Gomez, Pierrick; Borges, Adilson; Pechmann, Cornelia … - In: Journal of consumer psychology : the official journal … 23 (2013) 4, pp. 451-463
Persistent link: https://www.econbiz.de/10010181344