How products induce regulatory fit : evidence from the health domain
Year of publication: |
2015
|
---|---|
Authors: | Borges, Adilson ; Gomez, Pierrick |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 32.2015, 6, p. 441-449
|
Subject: | Regulatory focus | Health message | Gesundheit | Health | Regulierung | Regulation | Konsumentenverhalten | Consumer behaviour |
-
Examination of health messages in food advertising : a case of South Korea
Moon, Young Sook, (2013)
-
Gomez, Pierrick, (2013)
-
Harris, Kimberly J., (2017)
- More ...
-
Gomez, Pierrick, (2013)
-
Gomez, Pierrick, (2010)
-
Does a Product Category Have a Motivational Orientation? Effects on Health Message Efficacy
Borges, Adilson, (2011)
- More ...