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~isPartOf:"Journal of consumer psychology : the official journal of the Society for Consumer Psychology"
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Journal of consumer psychology : the official journal of the Society for Consumer Psychology
European Journal of Marketing
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Psychology & marketing
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European journal of marketing : EJM
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Journal of retailing and consumer services
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NeuroPsychoEconomics
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Brick & mortar shopping in the 21st century
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Empirische Mastertechniken : eine anwendungsorientierte Einführung für die Marketing- und Managementforschung
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Fundierung des Marketing : verhaltenswissenschaftliche Erkenntnisse als Grundlage einer angewandten Marketingforschung ; [... Festschrift für Günter Silberer...]
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Gabler Edition Wissenschaft / Interaktives Marketing
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Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of Consumer Policy
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Journal of business research : JBR
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Journal of consumer behaviour : an international research review
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of international marketing
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Journal of marketing
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Konsumentenvertrauen : Konzepte und Anwendungen für ein nachhaltiges Kundenbindungsmanagement
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Kundenkenntnis im Handel : Ausprägungen, Herkunft und Wirkungen
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Marketing : ZFP ; journal of research and management
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Marketinggeschichte : die Genese einer modernen Sozialtechnik
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Medien im Marketing : Optionen der Unternehmenskommunikation
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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A dual-process model of brand extension: Taxonomic feature-based and thematic relation-based similarity independently drive brand extension evaluation
Estes, Zachary
;
Gibbert, Michael
;
Guest, Duncan
; …
- In:
Journal of consumer psychology : the official journal …
22
(
2012
)
1
,
pp. 86-102
Persistent link: https://www.econbiz.de/10009838779
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