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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Brand image"
~subject:"USA"
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E-Game-Advertising als Ersatz...
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Marketing : ZFP ; journal of research and management
Marketing letters : a journal of research in marketing
International journal of advertising : the quarterly review of marketing communications
40
Journal of advertising research
39
Journal of advertising : official publication of the American Academy of Advertising
35
Journal of business research : JBR
33
Working paper / National Bureau of Economic Research, Inc.
27
Journal of marketing communications
26
International journal of advertising : the review of marketing communications
20
Journal of promotion management : JPM
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NICPRE / National Institute for Commodity Promotion Research and Evaluation
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European journal of marketing : EJM
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Journal of current issues and research in advertising : JCIRA
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The journal of product & brand management
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American journal of agricultural economics
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International journal of internet marketing and advertising : IJIMA
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Business horizons
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Journal of promotion management : innovations in planning and applied research
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Psychology & marketing
8
The advertising and consumer culture reader
8
The journal of media economics
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Asia Pacific journal of marketing and logistics
7
International journal of industrial organization
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Journal of consumer behaviour : an international research review
7
Journal of historical research in marketing
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The journal of business : B
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Economic inquiry : journal of the Western Economic Association International
6
International journal of consumer studies
6
Journal of global marketing
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of international consumer marketing
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Journal of marketing
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Journal of sport management : the official journal of the North American Society of Sport Management
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Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Services marketing quarterly
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Transforming gaming and computer simulation technologies across industries
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Young consumers : insight and ideas for responsible marketers
6
Advances in applied microeconomics : a research annual
5
Health marketing quarterly
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ECONIS (ZBW)
15
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1
Framing the game : assessing the impact of cultural representations on consumer perceptions of legitimacy
Humphreys, Ashlee
;
LaTour, Kathryn A.
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
4
,
pp. 773-795
Persistent link: https://www.econbiz.de/10010226708
Saved in:
2
Toward a reconciliation of market power and information theories of advertising effects on price elasticity
Mitra, Anusree
- In:
Journal of consumer research : JCR ; an …
21
(
1995
)
4
,
pp. 644-659
Persistent link: https://www.econbiz.de/10001178628
Saved in:
3
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
4
Measuring marketing success : estimating the effect of social media and TV advertising on brand attention
Guhl, Daniel
;
Winkler von Mohrenfels, Hannah
;
Abshagen, …
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
1
,
pp. 44-54
Persistent link: https://www.econbiz.de/10011566842
Saved in:
5
Do sexy mouthwash ads leave a bad aftertaste? : the interaction of sexual self-schema and brand positioning fit on female-targeted sexual advertising efficacy
Mayer, James Mark
;
Peev, Plamen
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 321-333
Persistent link: https://www.econbiz.de/10011675192
Saved in:
6
What is not beautiful should match : how attractiveness similarity affects consumer responses to advertising
Bekk, Magdalena
;
Spörrle, Matthias
;
Völckner, Franziska
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 509-522
Persistent link: https://www.econbiz.de/10011780833
Saved in:
7
Are two brands better than one? : investigating the effects of co-branding in advertising on audience memory
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011820291
Saved in:
8
Werbeallianzen zwischen eigenständigen etablierten Marken
Gierl, Heribert
;
Koncz, Julia
- In:
Marketing : ZFP ; journal of research and management
26
(
2004
)
3
,
pp. 181-197
Persistent link: https://www.econbiz.de/10002177920
Saved in:
9
Emotional persuasion : when the valence versus resource demands of emotions influence consumers' attitudes
Lau-Gesk, Loraine
;
Meyers-Levy, Joan
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
4
,
pp. 585-599
Persistent link: https://www.econbiz.de/10003919307
Saved in:
10
On the dangers of pulling a fast one : advertisement disclaimer speed, brand trust, and purchase intention
Herbst, Kenneth C.
;
Finkel, Eli J.
;
Allan, David
; …
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
5
,
pp. 909-919
Persistent link: https://www.econbiz.de/10009501082
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