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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~isPartOf:"Psychology & marketing"
~subject:"Brand image"
~subject:"Werbepsychologie"
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E-Game-Advertising als Ersatz...
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Brand image
Werbepsychologie
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126
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76
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Marketing : ZFP ; journal of research and management
Psychology & marketing
Journal of business research : JBR
29
International journal of advertising : the review of marketing communications
27
International journal of advertising : the quarterly review of marketing communications
26
Journal of marketing communications
24
Journal of advertising : official publication of the American Academy of Advertising
23
Journal of advertising research
18
Journal of promotion management : JPM
14
The journal of product & brand management
11
International journal of internet marketing and advertising : IJIMA
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of current issues and research in advertising : JCIRA
8
Asia Pacific journal of marketing and logistics
7
European journal of marketing : EJM
7
Journal of promotion management : innovations in planning and applied research
7
Journal of retailing and consumer services
7
Marketing letters : a journal of research in marketing
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Selling modernity : advertising in twentieth-century Germany
6
The journal of consumer marketing
6
Journal of advertising
5
Journal of global marketing
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
International journal of consumer studies
4
International journal of hospitality management
4
Journal of consumer behaviour : an international research review
4
Journal of consumer marketing
4
Journal of euromarketing
4
Journal of international consumer marketing
4
Journal of marketing research : JMR
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
Journal of travel and tourism marketing
4
Marketing intelligence & planning
4
Research
4
The Sage handbook of advertising
4
Vision : the journal of business perspective
4
European journal of marketing
3
Europäische Hochschulschriften / 5
3
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ECONIS (ZBW)
25
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1
The effects of psychobiological motivational traits on memory of in-game advertising messages
Sparks, Johnny V.
;
Chung, Sungwon
- In:
Psychology & marketing
33
(
2016
)
1
,
pp. 60-68
Persistent link: https://www.econbiz.de/10011433833
Saved in:
2
Brand placements in video games : how local in-game experiences influence brand attitudes
Ingendahl, Moritz
;
Vogel, Tobias
;
Mädche, Alexander
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 274-287
Persistent link: https://www.econbiz.de/10014290543
Saved in:
3
Consumer response to humor in advertising : a series of field studies using behavioral observation
Scott, Cliff
- In:
Journal of consumer research : JCR ; an …
16
(
1990
)
4
,
pp. 498-501
Persistent link: https://www.econbiz.de/10001098516
Saved in:
4
Consumer skepticism of advertising claims : testing hypotheses from economics of information
Ford, Gary T.
- In:
Journal of consumer research : JCR ; an …
16
(
1990
)
4
,
pp. 433-441
Persistent link: https://www.econbiz.de/10001098519
Saved in:
5
A closer look at classical conditioning
Allen, Chris T.
- In:
Journal of consumer research : JCR ; an …
12
(
1985
)
3
,
pp. 301-315
Persistent link: https://www.econbiz.de/10001019290
Saved in:
6
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
7
Measuring marketing success : estimating the effect of social media and TV advertising on brand attention
Guhl, Daniel
;
Winkler von Mohrenfels, Hannah
;
Abshagen, …
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
1
,
pp. 44-54
Persistent link: https://www.econbiz.de/10011566842
Saved in:
8
Message reframing in advertising
Neudecker, Niels
;
Esch, Franz-Rudolf
;
Schaefers, Tobias
; …
- In:
Psychology & marketing
31
(
2014
)
11
,
pp. 946-957
Persistent link: https://www.econbiz.de/10010460839
Saved in:
9
So close I can almost sense it : the interplay between sensory imagery and psychological distance
Elder, Ryan S.
;
Schlosser, Ann E.
;
Poor, Morgan
;
Xu, Lidan
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
4
,
pp. 877-894
Persistent link: https://www.econbiz.de/10011780577
Saved in:
10
How well will this brand work? : the ironic impact of advertising disclosure of body-image retouching on brand attitudes
Semaan, Rania W.
;
Kocher, Bruno
;
Gould, Stephen J.
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 766-777
Persistent link: https://www.econbiz.de/10011970119
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