So close I can almost sense it : the interplay between sensory imagery and psychological distance
Year of publication: |
December 2017
|
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Authors: | Elder, Ryan S. ; Schlosser, Ann E. ; Poor, Morgan ; Xu, Lidan |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 44.2017, 4, p. 877-894
|
Subject: | sensory imagery | psychological distance | advertising | Konsumentenverhalten | Consumer behaviour | Werbepsychologie | Psychology of advertising | Persönlichkeitspsychologie | Personality psychology | Werbung | Advertising | Psychologie | Psychology |
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