//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~subject:"Brand image"
~subject:"Communication"
~subject:"Knowledge"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
E-Game-Advertising als Ersatz...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Communication
Knowledge
Advertising
31
Werbung
31
Consumer behaviour
19
Konsumentenverhalten
19
Advertising effects
11
Werbewirkung
11
Psychology of advertising
5
Werbepsychologie
5
USA
4
United States
4
Brand
3
Markenartikel
3
Markenimage
3
Personality psychology
3
Persönlichkeitspsychologie
3
1986
2
Computerspiel
2
Confidence
2
Economics of information
2
Emotion
2
Experiment
2
Informationsökonomik
2
Mehrsprachigkeit
2
Multilingualism
2
Product information
2
Produktinformation
2
Vertrauen
2
Video game
2
Wissen
2
advertising
2
1985
1
Advertising industry
1
Bewertung
1
Body weight
1
China
1
Cohabitation
1
Computerized method
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
6
Author
All
Chae, Boyoun
2
Allan, David
1
Finkel, Eli J.
1
Fitzsimons, Gráinne M.
1
Grayson, Kent
1
Herbst, Kenneth C.
1
Hoegg, JoAndrea
1
Isaac, Mathew S.
1
Li, Xiuping
1
Wyer, Robert S.
1
Xu, Alison Jing
1
Zhu, Rui Juliet
1
more ...
less ...
Published in...
All
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of business research : JBR
25
Journal of marketing communications
24
International journal of advertising : the review of marketing communications
20
International journal of advertising : the quarterly review of marketing communications
19
Journal of advertising research
17
Journal of promotion management : JPM
13
The journal of product & brand management
11
International journal of internet marketing and advertising : IJIMA
10
Journal of advertising : official publication of the American Academy of Advertising
10
European journal of marketing : EJM
8
Journal of promotion management : innovations in planning and applied research
8
Asia Pacific journal of marketing and logistics
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of current issues and research in advertising : JCIRA
7
Psychology & marketing
7
Research
6
International journal of consumer studies
5
Journal of advertising
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Marketing : ZFP ; journal of research and management
5
The journal of consumer marketing
5
Europäische Kulturen in der Wirtschaftskommunikation
4
IIMB management review
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of international consumer marketing
4
Journal of retailing and consumer services
4
Marketing intelligence & planning
4
Marketing letters : a journal of research in marketing
4
Young consumers : insight and ideas for responsible marketers
4
Advertising, promotion, and new media
3
Corporate communications : an international journal
3
International journal of hospitality management
3
Journal of Islamic marketing
3
Journal of business ethics : JOBE
3
Journal of consumer behaviour : an international research review
3
Journal of consumer marketing
3
Journal of euromarketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing
3
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Puffery in advertisements : the effects of media context, communication norms, and consumer knowledge
Xu, Alison Jing
;
Wyer, Robert S.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
2
,
pp. 329-343
Persistent link: https://www.econbiz.de/10003997862
Saved in:
2
On the dangers of pulling a fast one : advertisement disclaimer speed, brand trust, and purchase intention
Herbst, Kenneth C.
;
Finkel, Eli J.
;
Allan, David
; …
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
5
,
pp. 909-919
Persistent link: https://www.econbiz.de/10009501082
Saved in:
3
Judging product effectiveness from perceived spatial proximity
Chae, Boyoun
;
Li, Xiuping
;
Zhu, Rui Juliet
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
2
,
pp. 317-335
Persistent link: https://www.econbiz.de/10009786434
Saved in:
4
The future looks "right" : effects of the horizontal location of advertising images on product attitude
Chae, Boyoun
;
Hoegg, JoAndrea
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
2
,
pp. 223-238
Persistent link: https://www.econbiz.de/10009786440
Saved in:
5
The effects of communication on consumers : special issue
In:
Journal of consumer research : JCR ; an …
11
(
1985
)
4
,
pp. 849-967
Persistent link: https://www.econbiz.de/10001020232
Saved in:
6
Beyond skepticism : can accessing persuasion knowledge bolster credibility?
Isaac, Mathew S.
;
Grayson, Kent
- In:
Journal of consumer research : JCR ; an …
43
(
2017
)
6
,
pp. 895-912
Persistent link: https://www.econbiz.de/10011770795
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->