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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Warmth in advertising : measurement, impact, and sequence effects
Aaker, David A.
- In:
Journal of consumer research : JCR ; an …
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(
1986
)
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pp. 365-381
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