The new-trier stochastic model of brand choice
Year of publication: |
1971
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Authors: | Aaker, David A. |
Published in: |
Management science : journal of the Institute of Management Sciences ; application and theory. - Baltimore, Md. [u.a.] : [Verlag nicht ermittelbar], ZDB-ID 206347-5. - Vol. 17.1971, 8, p. B-435-B-450
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Subject: | Markenartikel | Verbraucher |
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