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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Sigma : kwaliteitsbeleid, kwaliteitsbeheersing, systematische kwaliteitszorg
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Young consumers : insight and ideas for responsible marketers
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Distinctive roles of lead users and opinion leaders in the social networks of schoolchildren
Kratzer, Jan
;
Lettl, Christopher
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
4
,
pp. 646-659
Persistent link: https://www.econbiz.de/10003919326
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2
Distinctive Roles of Lead Users and Opinion Leaders in the Social Networks of Schoolchildren
Kratzer, Jan
;
Lettl, Christopher
- In:
Journal of consumer research : JCR ; an …
36
(
2009
)
4
,
pp. 646-659
Persistent link: https://www.econbiz.de/10008336337
Saved in:
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