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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
MIT sloan management review
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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The A2SC2 Model: The Influence of Attitudes and Attitude Strength on Consideration and Choice
Priester, Joseph R.
;
Nayakankuppam, Dhananjay
;
Fleming, …
- In:
Journal of consumer research : JCR ; an …
30
(
2004
)
4
,
pp. 574-587
Persistent link: https://www.econbiz.de/10006647708
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2
An arousal regulation explanation of mood effects on consumer choice
Di Muro, Fabrizio
;
Murray, Kyle B.
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
3
,
pp. 574-584
Persistent link: https://www.econbiz.de/10009658050
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3
An arousal regulation explanation of mood effects on consumer choice
Di Muro, Fabrizio
;
Murray, Kyle B.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
),
pp. 327-337
Persistent link: https://www.econbiz.de/10010383242
Saved in:
4
The role of arousal in congruity-based product evaluation
Noseworthy, Theodore J.
;
Di Muro, Fabrizio
;
Murray, Kyle B.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
4
,
pp. 1108-1126
Persistent link: https://www.econbiz.de/10010473291
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5
When two wrongs make a right : using conjunctive enablers to enhance evaluations for extremely incongruent new products
Noseworthy, Theodore J.
;
Murray, Kyle B.
;
Di Muro, Fabrizio
- In:
Journal of consumer research : JCR ; an …
44
(
2018
)
6
,
pp. 1379-1396
Persistent link: https://www.econbiz.de/10011844216
Saved in:
6
Explaining Cognitive Lock-In: The Role of Skill-Based Habits of Use in Consumer Choice
Murray, Kyle B.
;
Häubl, Gerald
- In:
Journal of consumer research : JCR ; an …
34
(
2007
)
1
,
pp. 77-88
Persistent link: https://www.econbiz.de/10007743766
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