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The A2SC2 Model: The Influence of Attitudes and Attitude Strength on Consideration and Choice
Priester, Joseph R.; Nayakankuppam, Dhananjay; Fleming, … - In: Journal of consumer research : JCR ; an … 30 (2004) 4, pp. 574-587
Persistent link: https://www.econbiz.de/10006647708
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An arousal regulation explanation of mood effects on consumer choice
Di Muro, Fabrizio; Murray, Kyle B. - In: Journal of consumer research : JCR ; an … 39 (2012/13) 3, pp. 574-584
Persistent link: https://www.econbiz.de/10009658050
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An arousal regulation explanation of mood effects on consumer choice
Di Muro, Fabrizio; Murray, Kyle B. - In: Journal of consumer research : JCR ; an … 41 (2014/15), pp. 327-337
Persistent link: https://www.econbiz.de/10010383242
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The role of arousal in congruity-based product evaluation
Noseworthy, Theodore J.; Di Muro, Fabrizio; Murray, Kyle B. - In: Journal of consumer research : JCR ; an … 41 (2014/15) 4, pp. 1108-1126
Persistent link: https://www.econbiz.de/10010473291
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When two wrongs make a right : using conjunctive enablers to enhance evaluations for extremely incongruent new products
Noseworthy, Theodore J.; Murray, Kyle B.; Di Muro, Fabrizio - In: Journal of consumer research : JCR ; an … 44 (2018) 6, pp. 1379-1396
Persistent link: https://www.econbiz.de/10011844216
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Explaining Cognitive Lock-In: The Role of Skill-Based Habits of Use in Consumer Choice
Murray, Kyle B.; Häubl, Gerald - In: Journal of consumer research : JCR ; an … 34 (2007) 1, pp. 77-88
Persistent link: https://www.econbiz.de/10007743766