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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Celebrity contagion and the value of objects
Newman, George E.
;
Diesendruck, Gil
;
Bloom, Paul N.
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
2
,
pp. 215-228
Persistent link: https://www.econbiz.de/10009272207
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Does Marketing Products as Remedies Create "Get Out of jail Free Cards"?
Bolton, Lisa E.
;
Cohen, Joel B.
;
Bloom, Paul N.
- In:
Journal of consumer research : JCR ; an …
33
(
2006
)
1
,
pp. 71-81
Persistent link: https://www.econbiz.de/10007274224
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