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El Visual Attention to Advertising: A Segment-Level Analysis
Rosbergen, Edward; Pieters, Rik; Wedel, Michel - In: Journal of consumer research : JCR ; an … 24 (1997) 3, pp. 305-314
Persistent link: https://www.econbiz.de/10006672246
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Goal Control of Attention to Advertising: The Yarbus Implication
Pieters, Rik; Wedel, Michel - In: Journal of consumer research : JCR ; an … 34 (2007) 2, pp. 224-233
Persistent link: https://www.econbiz.de/10007763387
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Meaningful mediation analysis : plausible causal inference and informative communication
Pieters, Rik - In: Journal of consumer research : JCR ; an … 44 (2017) 3, pp. 692-716
Persistent link: https://www.econbiz.de/10011755408
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Bidirectional dynamics of materialism and loneliness : not just a vicious cycle
Pieters, Rik - In: Journal of consumer research : JCR ; an … 40 (2013/14) 4, pp. 615-631
Persistent link: https://www.econbiz.de/10010226766
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Bidirectional dynamics of materialism and loneliness : not just a vicious cycle
Pieters, Rik - In: Journal of consumer research : JCR ; an … 41 (2014/15), pp. 283-299
Persistent link: https://www.econbiz.de/10010383248
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Out-of-category brand imitation : product categorization determines copycat evaluation
Horen, Femke van; Pieters, Rik - In: Journal of consumer research : JCR ; an … 44 (2017) 4, pp. 816-832
Persistent link: https://www.econbiz.de/10011780567
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The get ready mind-set : how gearing up for later impacts effort allocation now
Bosmans, Anick; Pieters, Rik; Baumgartner, Hans - In: Journal of consumer research : JCR ; an … 37 (2010/11) 1, pp. 98-107
Persistent link: https://www.econbiz.de/10003982943
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The envy premium in product evaluation
Ven, Niels Van de; Zeelenberg, Marcel; Pieters, Rik - In: Journal of consumer research : JCR ; an … 37 (2010/11) 6, pp. 984-998
Persistent link: https://www.econbiz.de/10009006655
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Flying under the radar: perverse package size effects on consumption self-regulation
Coelho do Vale, Rita; Pieters, Rik; Zeelenberg, Marcel - In: Journal of consumer research : JCR ; an … 35 (2008/09) 3, pp. 380-390
Persistent link: https://www.econbiz.de/10003768667
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Negative Returns on Positive Emotions: The Influence of Pride and Self-Regulatory Goals on Repurchase Decisions
Louro, Maria J.; Pieters, Rik; Zeelenberg, Marcel - In: Journal of consumer research : JCR ; an … 31 (2005) 4, pp. 833-840
Persistent link: https://www.econbiz.de/10006644482