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Knowing too much : expertise-induced false recall effects in product comparison
Mehta, Ravi; Hoegg, JoAndrea; Chakravarti, Amitav - In: Journal of consumer research : JCR ; an … 38 (2011/12) 3, pp. 535-554
Persistent link: https://www.econbiz.de/10009375674
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The Influence of Generic Advertising on Brand Preferences
Chakravarti, Amitav; Janiszewski, Chris - In: Journal of consumer research : JCR ; an … 30 (2004) 4, pp. 487-502
Persistent link: https://www.econbiz.de/10006647714
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The Influence of Macro-Level Motives on Consideration Set Composition in Novel Purchase Situations
Chakravarti, Amitav; Janiszewski, Chris - In: Journal of consumer research : JCR ; an … 30 (2003) 2, pp. 244-258
Persistent link: https://www.econbiz.de/10006649530
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Knowing Too Much: Expertise-Induced False Recall Effects in Product Comparison
Mehta, Ravi; Hoegg, JoAndrea; Chakravarti, Amitav - In: Journal of consumer research : JCR ; an … 38 (2011) 3, pp. 535-555
Persistent link: https://www.econbiz.de/10009335180