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Will this trip really be exciting? : the role of incidental emotions in product evaluation
Kim, Hakkyun; Park, Kiwan; Schwarz, Norbert - In: Journal of consumer research : JCR ; an … 36 (2009/10) 6, pp. 983-991
Persistent link: https://www.econbiz.de/10003962956
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It's time to vote : the effect of matching message orientation and temporal frame on political persuasion
Kim, Hakkyun; Rao, Akshay R.; Lee, Angela Y. - In: Journal of consumer research : JCR ; an … 35 (2008/09) 6, pp. 877-889
Persistent link: https://www.econbiz.de/10003861925
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Stereotype threat in the marketplace : consumer anxiety and purchase intentions
Lee, Kyoungmi; Kim, Hakkyun; Vohs, Kathleen D. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 2, pp. 343-357
Persistent link: https://www.econbiz.de/10009272161
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It's Time to Vote: The Effect of Matching Message Orientation and Temporal Frame on Political Persuasion
Kim, Hakkyun; Rao, Akshay R.; Lee, Angela Y. - In: Journal of consumer research : JCR ; an … 35 (2009) 6, pp. 877-889
Persistent link: https://www.econbiz.de/10008233226
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The Effects of Thin and Heavy Media Images on Overweight and Underweight Consumers: Social Comparison Processes and Behavioral Implications
Kim, Hakkyun; Park, Kiwan; Schwarz, Norbert - In: Journal of consumer research : JCR ; an … 36 (2010) 6, pp. 930-950
Persistent link: https://www.econbiz.de/10008396537
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Stereotype Threat in the Marketplace: Consumer Anxiety and Purchase Intentions
Lee, Kyoungmi; Kim, Hakkyun; Vohs, Kathleen D - In: Journal of consumer research : JCR ; an … 38 (2011) 2, pp. 343-358
Persistent link: https://www.econbiz.de/10009257563