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A tutorial in consumer researh : knowledge creation and knowledge appreciation in deductive-conceptual consumer research
Janiszewski, Chris A.; Labroo, Aparna A.; Rucker, Derek D. - In: Journal of consumer research : JCR ; an … 43 (2016) 2, pp. 200-209
Persistent link: https://www.econbiz.de/10011550954
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Beyond skepticism : can accessing persuasion knowledge bolster credibility?
Isaac, Mathew S.; Grayson, Kent - In: Journal of consumer research : JCR ; an … 43 (2017) 6, pp. 895-912
Persistent link: https://www.econbiz.de/10011770795
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The desire for consumption knowledge
Clarkson, Joshua J.; Janiszewski, Chris A.; Cinelli, … - In: Journal of consumer research : JCR ; an … 39 (2012/13) 6, pp. 1313-1329
Persistent link: https://www.econbiz.de/10009740310
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Objective and subjective knowledge relationships : a quantitative analysis of consumer research findings
Carlson, Jay P.; Vincent, Leslie H.; Hardesty, David M.; … - In: Journal of consumer research : JCR ; an … 35 (2008/09) 5, pp. 864-876
Persistent link: https://www.econbiz.de/10003807434
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Puffery in advertisements : the effects of media context, communication norms, and consumer knowledge
Xu, Alison Jing; Wyer, Robert S. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 2, pp. 329-343
Persistent link: https://www.econbiz.de/10003997862
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Keeping it real in experimental research : understanding when, where, and how to enhance realism and measure consumer behavior
Morales, Andrea C.; Amir, On; Lee, Leonard - In: Journal of consumer research : JCR ; an … 44 (2017) 2, pp. 465-476
Persistent link: https://www.econbiz.de/10011738996
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Performance brand placebos : how brands improve performance and consumers take the credit
Garvey, Aaron M.; Germann, Frank; Bolton, Lisa E. - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 6, pp. 931-951
Persistent link: https://www.econbiz.de/10011489874
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Consumer emotional intelligence : conceptualization, measurement, and the prediction of consumer decision making
Kidwell, Blair; Hardesty, David M.; Childers, Terry L. - In: Journal of consumer research : JCR ; an … 35 (2008/09) 1, pp. 154-166
Persistent link: https://www.econbiz.de/10003754714
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An expanded conceptualization and a new measure of compulsive buying
Ridgway, Nancy M.; Kukar-Kinney, Monika; Monroe, Kent B. - In: Journal of consumer research : JCR ; an … 35 (2008/09) 4, pp. 622-639
Persistent link: https://www.econbiz.de/10003806940
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A mouth-watering prospect : salivation to material reward
Gal, David - In: Journal of consumer research : JCR ; an … 38 (2011/12) 6, pp. 1022-1029
Persistent link: https://www.econbiz.de/10009540263