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The labor of lies : how lying for material rewards polarizes consumers' outcome satisfaction
Anthony, Christina I.; Cowley, Elizabeth - In: Journal of consumer research : JCR ; an … 39 (2012/13) 3, pp. 478-492
Persistent link: https://www.econbiz.de/10009658072
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Should the devil sell Prada? : retail rejection increases aspiring consumers' desire for the brand
Ward, Morgan K.; Dahl, Darren W. - In: Journal of consumer research : JCR ; an … 41 (2014/15) 3, pp. 590-609
Persistent link: https://www.econbiz.de/10010473431
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An interdisciplinary lens on consciousness : the consciousness continuum and how to (not) study it in the brain and the gut, a commentary on Williams and Poehlman
Plassmann, Hilke; Mormann, Milica - In: Journal of consumer research : JCR ; an … 44 (2017) 2, pp. 258-265
Persistent link: https://www.econbiz.de/10011738747
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Affect-gating
King, Dan; Janiszewski, Chris A. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 4, pp. 697-711
Persistent link: https://www.econbiz.de/10009409018
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Smellizing cookies and salivating : a focus on olfactory imagery
Krishna, Aradhna; Morrin, Maureen; Sayin, Eda - In: Journal of consumer research : JCR ; an … 41 (2014/15) 1, pp. 18-34
Persistent link: https://www.econbiz.de/10010381022
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A tiger and a president : imperceptible celebrity facial cues influence trust and preference
Tanner, Robin J.; Maeng, Ahreum - In: Journal of consumer research : JCR ; an … 39 (2012/13) 4, pp. 769-783
Persistent link: https://www.econbiz.de/10009686804
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A ticket for your thoughts : method for predicting content recall and sales using neural similarity of moviegoers
Barnett, Samuel B.; Cerf, Moran - In: Journal of consumer research : JCR ; an … 44 (2017) 1, pp. 160-181
Persistent link: https://www.econbiz.de/10011763945
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Donation behavior toward in-groups and out-groups : the role of gender and moral identity
Winterich, Karen Page; Mittal, Vikas; Ross, William T. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 2, pp. 199-214
Persistent link: https://www.econbiz.de/10003880179
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Lay theories of emotion transience and the search for happiness : a fresh perspective on affect regulation
Labroo, Aparna A.; Mukhopadhyay, Anirban - In: Journal of consumer research : JCR ; an … 36 (2009/10) 2, pp. 242-254
Persistent link: https://www.econbiz.de/10003880189
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Consumer identity renaissance : the resurgence of identity-inspired consumption in retirement
Schau, Hope Jensen; Gilly, Mary C.; Celsi, Mary Wolfinbarger - In: Journal of consumer research : JCR ; an … 36 (2009/10) 2, pp. 255-276
Persistent link: https://www.econbiz.de/10003880190