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When two wrongs make a right : using conjunctive enablers to enhance evaluations for extremely incongruent new products
Noseworthy, Theodore J.; Murray, Kyle B.; Di Muro, Fabrizio - In: Journal of consumer research : JCR ; an … 44 (2018) 6, pp. 1379-1396
Persistent link: https://www.econbiz.de/10011844216
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The role of arousal in congruity-based product evaluation
Noseworthy, Theodore J.; Di Muro, Fabrizio; Murray, Kyle B. - In: Journal of consumer research : JCR ; an … 41 (2014/15) 4, pp. 1108-1126
Persistent link: https://www.econbiz.de/10010473291
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Money isn't everything, but it helps if it doesn't look used : how the physical appearance of money influences spending
Di Muro, Fabrizio; Noseworthy, Theodore J. - In: Journal of consumer research : JCR ; an … 39 (2012/13) 6, pp. 1330-1342
Persistent link: https://www.econbiz.de/10009740309
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An arousal regulation explanation of mood effects on consumer choice
Di Muro, Fabrizio; Murray, Kyle B. - In: Journal of consumer research : JCR ; an … 39 (2012/13) 3, pp. 574-584
Persistent link: https://www.econbiz.de/10009658050
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An arousal regulation explanation of mood effects on consumer choice
Di Muro, Fabrizio; Murray, Kyle B. - In: Journal of consumer research : JCR ; an … 41 (2014/15), pp. 327-337
Persistent link: https://www.econbiz.de/10010383242
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An Arousal Regulation Explanation of Mood Effects on Consumer Choice
Muro, Fabrizio Di; Murray, Kyle B - In: Journal of consumer research : JCR ; an … 39 (2012) 3, pp. 574-585
Persistent link: https://www.econbiz.de/10010030770
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Too exciting to fail, too sincere to succeed : the effects of brand personality on sensory disconfirmation
Sundar, Aparna; Noseworthy, Theodore J. - In: Journal of consumer research : JCR ; an … 43 (2016) 1, pp. 44-67
Persistent link: https://www.econbiz.de/10011521911
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The effects of ad context and gender on the identification of visually incongruent products
Noseworthy, Theodore J.; Cotte, June; Lee, Seung Hwan Mark - In: Journal of consumer research : JCR ; an … 38 (2011/12) 2, pp. 358-375
Persistent link: https://www.econbiz.de/10009272147
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Explaining Cognitive Lock-In: The Role of Skill-Based Habits of Use in Consumer Choice
Murray, Kyle B.; Häubl, Gerald - In: Journal of consumer research : JCR ; an … 34 (2007) 1, pp. 77-88
Persistent link: https://www.econbiz.de/10007743766
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Money Isn't Everything, but It Helps If It Doesn't Look Used: How the Physical Appearance of Money Influences Spending
Di Muro, Fabrizio; Noseworthy, Theodore J - In: Journal of consumer research : JCR ; an … 39 (2013) 6, pp. 1330-1342
Persistent link: https://www.econbiz.de/10010101899