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The foresight effect : local optimism motivated consistency and local pessimism motivated variety
Yang, Adelle X.; Urminsky, Oleg - In: Journal of consumer research : JCR ; an … 42 (2015) 3, pp. 361-377
Persistent link: https://www.econbiz.de/10011583442
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Slowing down in the good old days : the effect of nostalgia on consumer patience
Huang, Xun Irene; Huang, Zhongqiang Tak; Wyer, Robert S. - In: Journal of consumer research : JCR ; an … 43 (2016) 3, pp. 372-387
Persistent link: https://www.econbiz.de/10011584225
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Creating a consumable past : how memory making shapes marketization
Brunk, Katja H.; Giesler, Markus; Hartmann, Benjamin Julien - In: Journal of consumer research : JCR ; an … 44 (2018) 6, pp. 1325-1342
Persistent link: https://www.econbiz.de/10011844200
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The consumption of performance
Deighton, John - In: Journal of consumer research : JCR ; an … 19 (1992) 3, pp. 362-372
Persistent link: https://www.econbiz.de/10001136787
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How do young children learn to be consumers? : A script-processing approach
Peracchio, Laura A. - In: Journal of consumer research : JCR ; an … 18 (1992) 4, pp. 425-440
Persistent link: https://www.econbiz.de/10001119382
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The value of time spent in price-comparison shopping : survey and experimental evidence
Marmorstein, Howard - In: Journal of consumer research : JCR ; an … 19 (1992) 1, pp. 52-61
Persistent link: https://www.econbiz.de/10001126039
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Special section on advertising effects
In: Journal of consumer research : JCR ; an … 17 (1990) 2, pp. 160-236
Persistent link: https://www.econbiz.de/10001097310
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The effects of background music in advertising : a reassessment
Kellaris, James J. - In: Journal of consumer research : JCR ; an … 16 (1989) 1, pp. 113-118
Persistent link: https://www.econbiz.de/10001098508
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The effect of goal-setting and daily electronic feedback on in-home energy use
Houwelingen, Jeannet H. van - In: Journal of consumer research : JCR ; an … 16 (1989) 1, pp. 98-105
Persistent link: https://www.econbiz.de/10001098509
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Utility and choice: an empirical study of wife husband decision making
Menasco, Michael B. - In: Journal of consumer research : JCR ; an … 16 (1989) 1, pp. 87-97
Persistent link: https://www.econbiz.de/10001098510