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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of business research : JBR
2,499
Journal of retailing and consumer services
2,091
SpringerLink / Bücher
983
International journal of hospitality management
833
International journal of consumer studies
786
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679
The journal of brand management : an international journal
654
Working paper / National Bureau of Economic Research, Inc.
560
Management science : journal of the Institute for Operations Research and the Management Sciences
516
Technological forecasting & social change : an international journal
508
The journal of product & brand management
503
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493
Tourism management : research, policies, practice
454
Asia Pacific journal of marketing and logistics
438
European Journal of Marketing
427
European journal of marketing : EJM
425
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
424
Journal of marketing management : MM
417
Journal of travel and tourism marketing
414
Journal of marketing research : JMR
409
Journal of Consumer Marketing
390
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
383
Journal of marketing
373
Journal of marketing communications
369
Journal of retailing
367
Springer eBook Collection
367
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
366
Industrial marketing management : the international journal for industrial and high-tech firms
365
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
356
Cogent business & management
355
Journal of the Academy of Marketing Science
341
Journal of international consumer marketing
339
Marketing letters : a journal of research in marketing
334
Information systems research : ISR
328
Journal of fashion marketing and management
328
International journal of retail & distribution management
324
International journal of contemporary hospitality management
319
The international review of retail, distribution and consumer research
319
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ECONIS (ZBW)
593
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1
Brand public
Arvidsson, Adam
;
Caliandro, Alessandro
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 727-748
Persistent link: https://www.econbiz.de/10011435766
Saved in:
2
Amazonian forests and trees : multiplicity and objectivity in studies of online consumer-generated ratings and reviews, a commentary on de Langhe, Fernbach, and Lichtenstein
Kozinets, Robert V.
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
6
,
pp. 834-839
Persistent link: https://www.econbiz.de/10011489746
Saved in:
3
An audience of one : behaviorally targeted ads as implied social labels
Summers, Christopher A.
;
Smith, Robert W.
;
Walker …
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 156-178
Persistent link: https://www.econbiz.de/10011521971
Saved in:
4
Unveiling what is written in the stars : analyzing explicit, implicit, and discourse patterns of sentiment in social media
Ordenes, Francisco Villarroel
;
Ludwig, Stephan
;
Ruyter, …
- In:
Journal of consumer research : JCR ; an …
43
(
2017
)
6
,
pp. 875-894
Persistent link: https://www.econbiz.de/10011770780
Saved in:
5
Pragmatic learning theory : an inquiry-action framework for distributed consumer learning in online communities
Jayanti, Rama K.
;
Singh, Jagdip
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
6
,
pp. 1058-1081
Persistent link: https://www.econbiz.de/10003962967
Saved in:
6
Are close friends the enemy? : online social networks, self-esteem, and self-control
Wilcox, Keith
;
Stephen, Andrew T.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
),
pp. 63-76
Persistent link: https://www.econbiz.de/10010383375
Saved in:
7
Navigating by the stars : investigating the actual and perceived validity of online user ratings
Langhe, Bart de
;
Fernbach, Philip M.
;
Lichtenstein, …
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
6
,
pp. 817-833
Persistent link: https://www.econbiz.de/10011489715
Saved in:
8
When boastful word of mouth helps versus hurts social perceptions and persuasion
Packard, Grant
;
Gershoff, Andrew D.
;
Wooten, David B.
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 26-43
Persistent link: https://www.econbiz.de/10011521906
Saved in:
9
How content acquisition method affects word of mouth
Chen, Zoey
;
Berger, Jonah
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 86-102
Persistent link: https://www.econbiz.de/10011521917
Saved in:
10
Frustrated fatshionistas : an institutional theory perspective on consumer quests for greater choice in mainstream markets
Scaraboto, Daiane
;
Fischer, Eileen
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
6
,
pp. 1234-1257
Persistent link: https://www.econbiz.de/10009740315
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