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Brand public
Arvidsson, Adam; Caliandro, Alessandro - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 5, pp. 727-748
Persistent link: https://www.econbiz.de/10011435766
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Amazonian forests and trees : multiplicity and objectivity in studies of online consumer-generated ratings and reviews, a commentary on de Langhe, Fernbach, and Lichtenstein
Kozinets, Robert V. - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 6, pp. 834-839
Persistent link: https://www.econbiz.de/10011489746
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An audience of one : behaviorally targeted ads as implied social labels
Summers, Christopher A.; Smith, Robert W.; Walker … - In: Journal of consumer research : JCR ; an … 43 (2016) 1, pp. 156-178
Persistent link: https://www.econbiz.de/10011521971
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Unveiling what is written in the stars : analyzing explicit, implicit, and discourse patterns of sentiment in social media
Ordenes, Francisco Villarroel; Ludwig, Stephan; Ruyter, … - In: Journal of consumer research : JCR ; an … 43 (2017) 6, pp. 875-894
Persistent link: https://www.econbiz.de/10011770780
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Pragmatic learning theory : an inquiry-action framework for distributed consumer learning in online communities
Jayanti, Rama K.; Singh, Jagdip - In: Journal of consumer research : JCR ; an … 36 (2009/10) 6, pp. 1058-1081
Persistent link: https://www.econbiz.de/10003962967
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Are close friends the enemy? : online social networks, self-esteem, and self-control
Wilcox, Keith; Stephen, Andrew T. - In: Journal of consumer research : JCR ; an … 41 (2014/15), pp. 63-76
Persistent link: https://www.econbiz.de/10010383375
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Navigating by the stars : investigating the actual and perceived validity of online user ratings
Langhe, Bart de; Fernbach, Philip M.; Lichtenstein, … - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 6, pp. 817-833
Persistent link: https://www.econbiz.de/10011489715
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When boastful word of mouth helps versus hurts social perceptions and persuasion
Packard, Grant; Gershoff, Andrew D.; Wooten, David B. - In: Journal of consumer research : JCR ; an … 43 (2016) 1, pp. 26-43
Persistent link: https://www.econbiz.de/10011521906
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How content acquisition method affects word of mouth
Chen, Zoey; Berger, Jonah - In: Journal of consumer research : JCR ; an … 43 (2016) 1, pp. 86-102
Persistent link: https://www.econbiz.de/10011521917
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Frustrated fatshionistas : an institutional theory perspective on consumer quests for greater choice in mainstream markets
Scaraboto, Daiane; Fischer, Eileen - In: Journal of consumer research : JCR ; an … 39 (2012/13) 6, pp. 1234-1257
Persistent link: https://www.econbiz.de/10009740315