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Social defaults : observed choices become choice defaults
Huh, Young Eun
;
Vosgerau, Joachim
;
Morewedge, Carey K.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
3
,
pp. 746-760
Persistent link: https://www.econbiz.de/10010473389
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