Narrow search
Showing 1 - 10 of 586
Cover Image
Nonprofits are seen as warm and for‐profits as competent : firm stereotypes matter
Aaker, Jennifer; Vohs, Kathleen D.; Mogilner, Cassie - In: Journal of consumer research : JCR ; an … 37 (2010/11) 2, pp. 224-237
Persistent link: https://www.econbiz.de/10003997832
Cover Image
Witnessing incivility among employees : effects on consumer anger and negative inferences about companies
Porath, Christine; MacInnis, Deborah J.; Folkes, Valerie S. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 2, pp. 292-303
Persistent link: https://www.econbiz.de/10003997852
Cover Image
From the commercial to the communal : reframing taboo trade-offs in religious and pharmaceutical marketing
McGraw, A. Peter; Schwartz, Janet A.; Tetlock, Philip E. - In: Journal of consumer research : JCR ; an … 39 (2012/13) 1, pp. 157-173
Persistent link: https://www.econbiz.de/10009563540
Cover Image
Imperfect progress : an objective quality assessment of the role of user reviews in consumer decision making, a commentary on de Langhe, Fernbach, and Lichtenstein
Simonson, Itamar - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 6, pp. 840-845
Persistent link: https://www.econbiz.de/10011489769
Cover Image
Super size me : product size as a signal of status
Dubois, David; Rucker, Derek D.; Galinsky, Adam D. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 6, pp. 1047-1062
Persistent link: https://www.econbiz.de/10009540260
Cover Image
Consumer and object experience in the internet of things : an assemblage theory approach
Hoffman, Donna L.; Novak, Thomas P. - In: Journal of consumer research : JCR ; an … 44 (2018) 6, pp. 1178-1204
Persistent link: https://www.econbiz.de/10011844166
Cover Image
Doing well by doing good : the benevolent halo of corporate social responsibility
Chernev, Alexander; Blair, Sean - In: Journal of consumer research : JCR ; an … 41 (2014/15) 6, pp. 1412-1425
Persistent link: https://www.econbiz.de/10010526527
Cover Image
Amazonian forests and trees : multiplicity and objectivity in studies of online consumer-generated ratings and reviews, a commentary on de Langhe, Fernbach, and Lichtenstein
Kozinets, Robert V. - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 6, pp. 834-839
Persistent link: https://www.econbiz.de/10011489746
Cover Image
Conflict and compromise : drama in marketplace evolution
Giesler, Markus - In: Journal of consumer research : JCR ; an … 34 (2007/08) 6, pp. 739-753
Persistent link: https://www.econbiz.de/10003724539
Cover Image
Family identity : a framework of identity interplay in consumption practices
Epp, Amber M.; Price, Linda L. - In: Journal of consumer research : JCR ; an … 35 (2008/09) 1, pp. 50-70
Persistent link: https://www.econbiz.de/10003754713