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Estimating Multiple Consumer Segment Ideal Points from Context-Dependent Survey Data
DeSarbo, Wayne S.; Atalay, A.Selin; LeBaron, David; … - In: Journal of consumer research : JCR ; an … 35 (2008) 1, pp. 142-153
Persistent link: https://www.econbiz.de/10008064332
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Repayment concentration and consumer motivation to get out of debt
Kettle, Keri L.; Trudel, Remi; Blanchard, Simon J.; … - In: Journal of consumer research : JCR ; an … 43 (2016) 3, pp. 460-477
Persistent link: https://www.econbiz.de/10011584256
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The favor request effect : requesting a favor from consumers to seal the deal
Blanchard, Simon J.; Carlson, Kurt A.; Hyodo, Jamie D. - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 6, pp. 985-1001
Persistent link: https://www.econbiz.de/10011489891
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A Gravity-Based Multidimensional Scaling Model for Deriving Spatial Structures Underlying Consumer Preference-Choice Judgments
DeSarbo, Wayne S.; Kim, Juyoung; Choi, S.Chan; … - In: Journal of consumer research : JCR ; an … 29 (2002) 1, pp. 91-100
Persistent link: https://www.econbiz.de/10006654763