A Gravity-Based Multidimensional Scaling Model for Deriving Spatial Structures Underlying Consumer Preference-Choice Judgments
Year of publication: |
2002
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Authors: | DeSarbo, Wayne S. ; Kim, Juyoung ; Choi, S.Chan ; Spaulding, Melinda |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 29.2002, 1, p. 91-100
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