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Why is the crowd divided? : attribution for dispersion in online word of mouth
He, Stephen X.; Bond, Samuel D. - In: Journal of consumer research : JCR ; an … 41 (2014/2015) 6, pp. 1509-1527
Persistent link: https://www.econbiz.de/10010526522
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Regulatory focus, regulatory fit, and the search and consideration of choice alternatives
Pham, Michel T.; Chang, Hannah H. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 4, pp. 626-640
Persistent link: https://www.econbiz.de/10008747733
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Amazonian forests and trees : multiplicity and objectivity in studies of online consumer-generated ratings and reviews, a commentary on de Langhe, Fernbach, and Lichtenstein
Kozinets, Robert V. - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 6, pp. 834-839
Persistent link: https://www.econbiz.de/10011489746
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The consumption of performance
Deighton, John - In: Journal of consumer research : JCR ; an … 19 (1992) 3, pp. 362-372
Persistent link: https://www.econbiz.de/10001136787
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How do young children learn to be consumers? : A script-processing approach
Peracchio, Laura A. - In: Journal of consumer research : JCR ; an … 18 (1992) 4, pp. 425-440
Persistent link: https://www.econbiz.de/10001119382
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The value of time spent in price-comparison shopping : survey and experimental evidence
Marmorstein, Howard - In: Journal of consumer research : JCR ; an … 19 (1992) 1, pp. 52-61
Persistent link: https://www.econbiz.de/10001126039
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Special section on advertising effects
In: Journal of consumer research : JCR ; an … 17 (1990) 2, pp. 160-236
Persistent link: https://www.econbiz.de/10001097310
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The effects of background music in advertising : a reassessment
Kellaris, James J. - In: Journal of consumer research : JCR ; an … 16 (1989) 1, pp. 113-118
Persistent link: https://www.econbiz.de/10001098508
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The effect of goal-setting and daily electronic feedback on in-home energy use
Houwelingen, Jeannet H. van - In: Journal of consumer research : JCR ; an … 16 (1989) 1, pp. 98-105
Persistent link: https://www.econbiz.de/10001098509
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Utility and choice: an empirical study of wife husband decision making
Menasco, Michael B. - In: Journal of consumer research : JCR ; an … 16 (1989) 1, pp. 87-97
Persistent link: https://www.econbiz.de/10001098510