Regulatory focus, regulatory fit, and the search and consideration of choice alternatives
Michel Tuan Pham; Hannah H. Chang
| Year of publication: |
2010
|
|---|---|
| Authors: | Pham, Michel T. ; Chang, Hannah H. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 37.2010/11, 4, p. 626-640
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Persönlichkeitspsychologie | Personality psychology | Informationsverhalten | Information behaviour | Online-Handel | Online retailing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008747733