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From atoms to bits and back : a research curation on digital technology and agenda for future research
Schmitt, Bernd - In: Journal of consumer research : JCR ; an … 46 (2019) 4, pp. 825-832
Persistent link: https://www.econbiz.de/10012120934
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Relevance-reloaded and recoded
Schmitt, Bernd; Cotte, June; Giesler, Markus; Stephen, … - In: Journal of consumer research : JCR ; an … 48 (2022) 5, pp. 753-755
Persistent link: https://www.econbiz.de/10012877729
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Our journal, our intellectual home : editorial
Schmitt, Bernd; Cotte, June; Giesler, Markus; Stephen, … - In: Journal of consumer research : JCR ; an … 47 (2021) 5, pp. 633-635
Persistent link: https://www.econbiz.de/10012434437
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Consumption ideology
Schmitt, Bernd; Brakus, J. Joško; Biraglia, Alessandro - In: Journal of consumer research : JCR ; an … 49 (2022) 1, pp. 74-95
Persistent link: https://www.econbiz.de/10013253556