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The future of consumer research methods : lessons of a prospective retrospective
Wood, Stacy - In: Journal of consumer research : JCR ; an … 51 (2024) 1, pp. 151-156
Persistent link: https://www.econbiz.de/10014634442
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Relevance-reloaded and recoded
Schmitt, Bernd; Cotte, June; Giesler, Markus; Stephen, … - In: Journal of consumer research : JCR ; an … 48 (2022) 5, pp. 753-755
Persistent link: https://www.econbiz.de/10012877729
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Our journal, our intellectual home : editorial
Schmitt, Bernd; Cotte, June; Giesler, Markus; Stephen, … - In: Journal of consumer research : JCR ; an … 47 (2021) 5, pp. 633-635
Persistent link: https://www.econbiz.de/10012434437
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50 years of JCR
Schmitt, Bernd; Cotte, June; Giesler, Markus; Stephen, … - In: Journal of consumer research : JCR ; an … 51 (2024) 1, pp. 1
Persistent link: https://www.econbiz.de/10014634410