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The fun and function of uncertainty : uncertain incentives reinforce repetition decisions
Shen, Luxi; Hsee, Christopher K.; Talloen, Joachim H. - In: Journal of consumer research : JCR ; an … 46 (2019) 1, pp. 69-81
Persistent link: https://www.econbiz.de/10012033926
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A dragging-down effect : consumer decisions in response to price increases
Zhang, Shirley; Sussman, Abigail B.; Hsee, Christopher K. - In: Journal of consumer research : JCR ; an … 47 (2021) 5, pp. 772-786
Persistent link: https://www.econbiz.de/10012434460
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Obligatory publicity increasescharitable acts
Yang, Adelle X.; Hsee, Christopher K. - In: Journal of consumer research : JCR ; an … 48 (2022) 5, pp. 839-857
Persistent link: https://www.econbiz.de/10012877880
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The psychology of marginal utility
Li, Xilin; Hsee, Christopher K. - In: Journal of consumer research : JCR ; an … 48 (2021) 1, pp. 169-188
Persistent link: https://www.econbiz.de/10012594302