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Journal of consumer research : JCR ; an interdisciplinary journal
Deutsches Steuerrecht : DStR ; Wochenschrift & umfassende Datenbank für Steuerberater ; Steuerrecht, Wirtschaftsrecht, Betriebswirtschaft, Beruf ; Organ der Bundessteuerberaterkammer
8
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Marketing letters : a journal of research in marketing
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
The journal of brand management : an international journal
4
Brand management ; Vol. 1
3
Design management journal
3
Die Bank : Zeitschrift für Bankpolitik und Praxis
3
Journal of business research : JBR
3
Journal of marketing
3
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
Psychology & marketing
3
Cracking the code : leveraging consumer psychology to drive profitability
2
Handbook on brand and experience management
2
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
2
Review of marketing research
2
Across the board
1
Brand management ; Vol. 3
1
Contemporary thoughts on corporate branding and corporate identity management
1
Derivatives & financial instruments
1
Die Bank
1
European Management Journal
1
Foundations and Trends(R) in Marketing
1
Foundations and trends in marketing : FTMKT
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of Business Research
1
Journal of advertising research
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international marketing
1
Journal of marketing management : MM
1
Journal of marketing research
1
Journal of service management
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Marketing Review St.Gallen
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Steuern und Bilanzen : STuB ; Zeitschrift für das Steuerrecht und die Rechnungslegung der Unternehmen
1
The SAGE handbook of international marketing
1
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
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From atoms to bits and back : a research curation on digital technology and agenda for future research
Schmitt, Bernd
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 825-832
Persistent link: https://www.econbiz.de/10012120934
Saved in:
2
Consumer information processing and decision-making : origins, findings, applications, and future directions
Schmitt, Bernd
- In:
Journal of consumer research : JCR ; an …
51
(
2024
)
1
,
pp. 2-6
Persistent link: https://www.econbiz.de/10014634412
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3
Consumption ideology
Schmitt, Bernd
;
Brakus, J. Joško
;
Biraglia, Alessandro
- In:
Journal of consumer research : JCR ; an …
49
(
2022
)
1
,
pp. 74-95
Persistent link: https://www.econbiz.de/10013253556
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4
Relevance-reloaded and recoded
Schmitt, Bernd
;
Cotte, June
;
Giesler, Markus
;
Stephen, …
- In:
Journal of consumer research : JCR ; an …
48
(
2022
)
5
,
pp. 753-755
Persistent link: https://www.econbiz.de/10012877729
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5
Our journal, our intellectual home : editorial
Schmitt, Bernd
;
Cotte, June
;
Giesler, Markus
;
Stephen, …
- In:
Journal of consumer research : JCR ; an …
47
(
2021
)
5
,
pp. 633-635
Persistent link: https://www.econbiz.de/10012434437
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6
50 years of JCR
Schmitt, Bernd
;
Cotte, June
;
Giesler, Markus
;
Stephen, …
- In:
Journal of consumer research : JCR ; an …
51
(
2024
)
1
,
pp. 1
Persistent link: https://www.econbiz.de/10014634410
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7
Unveiling the mind of the machine
Hofstetter, Reto
;
Bellis, Emanuel de
;
Schmitt, Bernd
- In:
Journal of consumer research : JCR ; an …
51
(
2024
)
2
,
pp. 342-361
Persistent link: https://www.econbiz.de/10014634467
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