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Loved as-is : how god salience lowers interest in self-improvement products
Grewal, Lauren; Wu, Eugenia C.; Cutright, Keisha M. - In: Journal of consumer research : JCR ; an … 49 (2022) 1, pp. 154-174
Persistent link: https://www.econbiz.de/10013253560
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Relevance-reloaded and recoded
Schmitt, Bernd; Cotte, June; Giesler, Markus; Stephen, … - In: Journal of consumer research : JCR ; an … 48 (2022) 5, pp. 753-755
Persistent link: https://www.econbiz.de/10012877729
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Our journal, our intellectual home : editorial
Schmitt, Bernd; Cotte, June; Giesler, Markus; Stephen, … - In: Journal of consumer research : JCR ; an … 47 (2021) 5, pp. 633-635
Persistent link: https://www.econbiz.de/10012434437