Loved as-is : how god salience lowers interest in self-improvement products
Year of publication: |
2022
|
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Authors: | Grewal, Lauren ; Wu, Eugenia C. ; Cutright, Keisha M. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 49.2022, 1, p. 154-174
|
Subject: | God salience | religion | self-improvement | love | Religion | Emotion | Konsumentenverhalten | Consumer behaviour |
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