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Les clés du marketing
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Journal of creating value
Journal of marketing
15
Legends in marketing
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wi - Wirtschaft
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H2H Marketing : Case Studies on Human-to-Human Marketing
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Journal of the Academy of Marketing Science
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Marketing management : a quarterly business management publication of the American Marketing Association
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Does marketing need reform? : fresh perspectives on the future
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Holt, Rinehart and Winston marketing series
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Journal of Consumer Marketing
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Kellogg on marketing : the marketing faculty of the kellog school of management
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MIT sloan management review
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Marketing management and the decision sciences: theory and applications
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Nonprofit marketing : sectoral applications
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Marketing and value creation
Kotler, Philip
- In:
Journal of creating value
6
(
2020
)
1
,
pp. 10-11
Persistent link: https://www.econbiz.de/10014580385
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The consumer in the age of coronavirus
Kotler, Philip
- In:
Journal of creating value
6
(
2020
)
1
,
pp. 12-15
Persistent link: https://www.econbiz.de/10014580386
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3
Where does consumerism stand today?
Kotler, Philip
- In:
Journal of creating value
6
(
2020
)
2
,
pp. 144-148
Persistent link: https://www.econbiz.de/10014580557
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4
Interview with Professor Philip Kotler
Kotler, Philip
(
interviewee
);
Boukouyen, Fatiha
(
interviewer
)
- In:
Journal of creating value
9
(
2023
)
1
,
pp. 138-142
Persistent link: https://www.econbiz.de/10014581541
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