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~isPartOf:"Journal of creating value"
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Betriebliche Wertschöpfung
2
Value creation
2
value creation
2
Bewertung
1
Beziehungsmarketing
1
Customer integration
1
Customer value
1
Digital platform
1
Digitale Plattform
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Evaluation
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Firm value
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Kundenintegration
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Kundenwert
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Platforms
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Relationship marketing
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Shareholder Value
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Shareholder value
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Unternehmenswert
1
Value
1
Value analysis
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Wertanalyse
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customer engagement value
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customer lifetime value
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customer valuation
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shareholder value
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value appropriation
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value management
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Kumar, V.
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Srivastava, Rajendra Krishan
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Reinartz, Werner J.
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Venkatesan, Rajkumar
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Wichmann, Julian R. K.
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Journal of creating value
Journal of marketing
45
Journal of retailing
31
Journal of the Academy of Marketing Science
28
Journal of marketing research : JMR
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Journal of business research : JBR
12
Legends in marketing
11
Production and Operations Management
11
International journal of forecasting
10
International journal of production research : American Institute of Industrial Engineers ; Society of Manufacturing Engineers
10
MSI reports : working paper series
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of international marketing
9
Harvard-Business-Manager : das Wissen der Besten
7
International Journal of Forecasting
7
Harvard business review : HBR
6
Marketing Science
6
Marketing research : a magazine of management and applications
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of Business Research
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
MIT sloan management review
5
Review of marketing research
5
Darden Case
4
Handbook of research on customer equity in marketing
4
Homo oeconomicus
4
Marketing Letters
4
SpringerLink / Bücher
4
International journal of procurement management
3
Journal of retailing and consumer services
3
Journal of world business : JWB
3
Total quality management & business excellence
3
Benchmarking : an international journal
2
Customer engagement marketing
2
European Journal of Operational Research
2
European journal of operational research : EJOR
2
Faculty & research / Insead : working paper series
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German working papers in law and economics
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ECONIS (ZBW)
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Conceptualizing value creation in the platform era
Wichmann, Julian R. K.
;
Reinartz, Werner J.
; …
- In:
Journal of creating value
8
(
2022
)
2
,
pp. 184-203
Persistent link: https://www.econbiz.de/10014581504
Saved in:
2
Value creation and value appropriation
Kumar, V.
;
Srivastava, Rajendra Krishan
- In:
Journal of creating value
8
(
2022
)
2
,
pp. 160-170
Persistent link: https://www.econbiz.de/10014581497
Saved in:
3
Special Issue: defining and measuring value
Kumar, V.
(
ed.
);
Srivastava, Rajendra Krishan
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10014581519
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