Conceptualizing value creation in the platform era
Year of publication: |
2022
|
---|---|
Authors: | Wichmann, Julian R. K. ; Reinartz, Werner J. ; Venkatesan, Rajkumar |
Published in: |
Journal of creating value. - London : Sage Publishing, ISSN 2454-213X, ZDB-ID 2822183-7. - Vol. 8.2022, 2, p. 184-203
|
Subject: | Platforms | value creation | customer valuation | customer lifetime value | customer engagement value | Betriebliche Wertschöpfung | Value creation | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Digitale Plattform | Digital platform | Kundenintegration | Customer integration | Bewertung | Evaluation |
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