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~isPartOf:"Journal of current issues and research in advertising"
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Journal of current issues and research in advertising
Journal of advertising research
240
International journal of advertising : the review of marketing communications
213
Journal of advertising
185
International journal of advertising : the quarterly review of marketing communications
182
Journal of business research : JBR
181
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
146
Journal of cultural economics
95
Journal of promotion management : JPM
85
Management science : journal of the Institute for Operations Research and the Management Sciences
83
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Journal of marketing
74
European journal of operational research : EJOR
73
Journal of historical research in marketing
73
European journal of marketing : EJM
70
NBER working paper series
69
Journal of promotion management : innovations in planning and applied research
67
Working paper / National Bureau of Economic Research, Inc.
66
Journal of marketing research : JMR
63
Psychology & marketing
63
SpringerLink / Bücher
61
International journal of arts management
60
International journal of internet marketing and advertising : IJIMA
60
NBER Working Paper
60
Journal of retailing and consumer services
59
Jahrbuch der Absatz- und Verbrauchsforschung
55
International journal of industrial organization
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
53
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
Marketing : ZFP ; journal of research and management
44
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Markenartikel : das Magazin für Markenführung
40
Journal of business ethics : JOBE
38
Young consumers : insight and ideas for responsible marketers
37
Economics letters
36
Marketing letters : a journal of research in marketing
36
Applied economics
34
The American economic review
34
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ECONIS (ZBW)
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1
Understanding the value of street art for artists, consumers, and brands
Cárdenas, Diana
;
Castaño, Raquel
;
Quintanilla, Claudia
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
2
,
pp. 155-164
Persistent link: https://www.econbiz.de/10013358820
Saved in:
2
Digital body disturbances in advertising : attraction or repulsion?
Callister, Mark
;
Stern, Lesa A.
;
John, Kevin K.
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10012821763
Saved in:
3
Empowering emotion : the driving force of share and purchase intentions in viral advertising
Wen, Taylor Jing
;
Choi, Chang-Won
;
Wu, Linwan
;
Morris, …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 47-67
Persistent link: https://www.econbiz.de/10012821765
Saved in:
4
Intrusive or relevant? : exploring how consumers avoid native facebook ads through decomposed Persuasion knowledge
Ham, Chang-Dae
;
Ryu, Sann
;
Lee, Joonghwa
;
Chaung, Un-Chae
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 68-89
Persistent link: https://www.econbiz.de/10012821766
Saved in:
5
Green advertising on social media : brand authenticity mediates the effect of different appeals on purchase intent and digital engagement
Pittman, Matthew
;
Oeldorf-Hirsch, Anne
;
Brannan, Ashley
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 106-121
Persistent link: https://www.econbiz.de/10012821768
Saved in:
6
It's time for TGA : truly good advertising
Dahlén, Micael
- In:
Journal of current issues and research in advertising
42
(
2021
)
2
,
pp. 123-131
Persistent link: https://www.econbiz.de/10012582503
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7
Truly bad advertising : the badder, the better
Brown, Stephen
- In:
Journal of current issues and research in advertising
42
(
2021
)
2
,
pp. 132-137
Persistent link: https://www.econbiz.de/10012582505
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8
Changing attitudes on social media : effects of fear and information in green advertising on non-green consumers
Pittman, Matthew
;
Read, Glenna L.
;
Chen, Jie
- In:
Journal of current issues and research in advertising
42
(
2021
)
2
,
pp. 175-196
Persistent link: https://www.econbiz.de/10012582520
Saved in:
9
Insights about the ethical and moral state of advertising practitioners
Richardson-Greenfield, Pam
;
La Ferle, Carrie
- In:
Journal of current issues and research in advertising
42
(
2021
)
2
,
pp. 197-213
Persistent link: https://www.econbiz.de/10012582522
Saved in:
10
Does "inspiration porn" inspire? : how disability and challenge impact attitudinal evaluations of advertising
Shelton, Summer S.
;
Waddell, T. Franklin
- In:
Journal of current issues and research in advertising
42
(
2021
)
3
,
pp. 258-276
Persistent link: https://www.econbiz.de/10012623605
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