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~isPartOf:"Journal of current issues and research in advertising"
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Journal of current issues and research in advertising
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"Do good and be "liked"" : CSR messages on social media during COVID-19 pandemic and consumer responses
Battocchio, Ava Francesca
;
Yang, Jing
;
Dong, Chuqing
; …
- In:
Journal of current issues and research in advertising
45
(
2024
)
2
,
pp. 219-241
Persistent link: https://www.econbiz.de/10014574540
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Predicting advertising persuasiveness : a decision tree method for understanding emotional (in)congruence of ad placement on YouTube
Wen, Taylor Jing
;
Chuan, Ching-Hua
;
Yang, Jing
;
Tsai, …
- In:
Journal of current issues and research in advertising
43
(
2022
)
2
,
pp. 200-218
Persistent link: https://www.econbiz.de/10013358824
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