"Do good and be "liked"" : CSR messages on social media during COVID-19 pandemic and consumer responses
Ava Francesca Battocchio, Jing Yang, Chuqing Dong, Ebbe Bertellotti, Eunsin Joo and Camilla Teran
| Year of publication: |
2024
|
|---|---|
| Authors: | Battocchio, Ava Francesca ; Yang, Jing ; Dong, Chuqing ; Bertellotti, Ebbe ; Joo, Eunsin ; Teran, Camilla |
| Published in: |
Journal of current issues and research in advertising. - Abingdon, Oxon : Routledge, Taylor & Francis Group, ISSN 2164-7313, ZDB-ID 2070081-7. - Vol. 45.2024, 2, p. 219-241
|
| Subject: | Corporate Social Responsibility | Corporate social responsibility | Coronavirus | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Epidemie | Epidemic | Deregulierung | Deregulation |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10641734.2023.2291778 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014574540