//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of current issues and research in advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
E-Game-Advertising als Ersatz...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
46
Werbung
46
Advertising effects
24
Werbewirkung
24
Consumer behaviour
18
Konsumentenverhalten
18
Internet marketing
13
Online-Marketing
13
Social Web
9
Social web
9
Coronavirus
4
Emotion
4
Brand management
3
Markenführung
3
USA
3
United States
3
Advertising industry
2
Business ethics
2
China
2
Confidence
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Economic ethics
2
Ethics
2
Ethik
2
Perception
2
Unternehmensethik
2
Vertrauen
2
Viral marketing
2
Virales Marketing
2
Wahrnehmung
2
Werbewirtschaft
2
Wirtschaftsethik
2
Advertising planning
1
Arzneimittel
1
Bibliometrics
1
Bibliometrie
1
Biotechnologie
1
Biotechnology
1
Blockchain
1
more ...
less ...
Online availability
All
Undetermined
41
Free
6
Type of publication
All
Article
46
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
46
Aufsatz in Zeitschrift
46
Aufsatzsammlung
1
Language
All
English
47
Author
All
Belobrovkina, Evgeniia
2
Callister, Mark
2
Gangadharbatla, Harsha
2
Ham, Chang-Dae
2
Pittman, Matthew
2
Rodgers, Shelly
2
Schauster, Erin
2
Stern, Lesa A.
2
Wen, Taylor Jing
2
Xie, Quan
2
Bae, Jongwan
1
Baek, Tae Hyun
1
Ben Saad, Sihem
1
Boerman, Sophie C.
1
Bradshaw, Amanda S.
1
Brannan, Ashley
1
Bright, Laura F.
1
Brinson, Nancy H.
1
Brown, Stephen
1
Buteau, Emily
1
Carlson, Les
1
Chan, Terri H.
1
Chau, Bolton K. H
1
Chaung, Un-Chae
1
Chen, Jie
1
Choi, Chang-Won
1
Chuan, Ching-Hua
1
Cummins, R. Glenn
1
Dahlén, Micael
1
Delbaere, Marjorie
1
Diehl, Sandra
1
Eastin, Matthew S.
1
Evans, Nathaniel J.
1
Farnall, Olan
1
Feng, Yang
1
Fox, Alexa K.
1
Groth, Spencer
1
Gulas, Charles S.
1
Habib, Sabrina
1
Haikel-Elsabeh, Marie
1
more ...
less ...
Published in...
All
Journal of current issues and research in advertising
Journal of advertising research
245
International journal of advertising : the review of marketing communications
213
Journal of business research : JBR
194
International journal of advertising : the quarterly review of marketing communications
187
Journal of advertising
185
Journal of advertising : official publication of the American Academy of Advertising
179
Journal of marketing communications
150
Management science : journal of the Institute for Operations Research and the Management Sciences
87
Journal of promotion management : JPM
85
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
84
Journal of marketing
79
European journal of operational research : EJOR
74
Journal of historical research in marketing
72
Journal of promotion management : innovations in planning and applied research
68
European journal of marketing : EJM
67
Journal of retailing and consumer services
67
International journal of internet marketing and advertising : IJIMA
63
Journal of marketing research : JMR
63
Psychology & marketing
62
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
NBER working paper series
58
SpringerLink / Bücher
58
International journal of industrial organization
56
Jahrbuch der Absatz- und Verbrauchsforschung
55
Journal of current issues and research in advertising : JCIRA
52
Health marketing quarterly
49
Young consumers : insight and ideas for responsible marketers
49
NBER Working Paper
46
Marketing : ZFP ; journal of research and management
45
Working paper / National Bureau of Economic Research, Inc.
43
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Markenartikel : das Magazin für Markenführung
39
Journal of business ethics : JOBE
37
Marketing letters : a journal of research in marketing
35
Technological forecasting & social change : an international journal
35
CESifo working papers
34
Journal of consumer research : JCR ; an interdisciplinary bimonthly
33
Journal of global marketing
33
more ...
less ...
Source
All
ECONIS (ZBW)
47
Showing
1
-
10
of
47
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How an online gaming community advertises brands to members : the roles of relational bonds and trust transfer
Kim, Min-Seong
;
Kim, Jihye
- In:
Journal of current issues and research in advertising
44
(
2023
)
3
,
pp. 274-294
Persistent link: https://www.econbiz.de/10014454750
Saved in:
2
Digital body disturbances in advertising : attraction or repulsion?
Callister, Mark
;
Stern, Lesa A.
;
John, Kevin K.
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10012821763
Saved in:
3
Empowering emotion : the driving force of share and purchase intentions in viral advertising
Wen, Taylor Jing
;
Choi, Chang-Won
;
Wu, Linwan
;
Morris, …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 47-67
Persistent link: https://www.econbiz.de/10012821765
Saved in:
4
Intrusive or relevant? : exploring how consumers avoid native facebook ads through decomposed Persuasion knowledge
Ham, Chang-Dae
;
Ryu, Sann
;
Lee, Joonghwa
;
Chaung, Un-Chae
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 68-89
Persistent link: https://www.econbiz.de/10012821766
Saved in:
5
Green advertising on social media : brand authenticity mediates the effect of different appeals on purchase intent and digital engagement
Pittman, Matthew
;
Oeldorf-Hirsch, Anne
;
Brannan, Ashley
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 106-121
Persistent link: https://www.econbiz.de/10012821768
Saved in:
6
It's time for TGA : truly good advertising
Dahlén, Micael
- In:
Journal of current issues and research in advertising
42
(
2021
)
2
,
pp. 123-131
Persistent link: https://www.econbiz.de/10012582503
Saved in:
7
Truly bad advertising : the badder, the better
Brown, Stephen
- In:
Journal of current issues and research in advertising
42
(
2021
)
2
,
pp. 132-137
Persistent link: https://www.econbiz.de/10012582505
Saved in:
8
Changing attitudes on social media : effects of fear and information in green advertising on non-green consumers
Pittman, Matthew
;
Read, Glenna L.
;
Chen, Jie
- In:
Journal of current issues and research in advertising
42
(
2021
)
2
,
pp. 175-196
Persistent link: https://www.econbiz.de/10012582520
Saved in:
9
Insights about the ethical and moral state of advertising practitioners
Richardson-Greenfield, Pam
;
La Ferle, Carrie
- In:
Journal of current issues and research in advertising
42
(
2021
)
2
,
pp. 197-213
Persistent link: https://www.econbiz.de/10012582522
Saved in:
10
Does "inspiration porn" inspire? : how disability and challenge impact attitudinal evaluations of advertising
Shelton, Summer S.
;
Waddell, T. Franklin
- In:
Journal of current issues and research in advertising
42
(
2021
)
3
,
pp. 258-276
Persistent link: https://www.econbiz.de/10012623605
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->