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Exploring anti-Asian racism activism on twitter during the early era of COVID-19 hate crimes : implications for marketers' social purpose communication strategy
Lee, Yoon-Joo; Haley, Eric John; Shang, Yuanyuan - In: Journal of current issues and research in advertising 45 (2024) 1, pp. 88-111
Persistent link: https://www.econbiz.de/10014514652
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Consumer response to virtual CSR experiences
Lee, Yoon-Joo; Zhao, Wen; Chen, Huan - In: Journal of current issues and research in advertising 42 (2021) 1, pp. 102-122
Persistent link: https://www.econbiz.de/10012483556
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Consumer Sense Making of Political Front Group Messages
Haley, Eric John - In: Journal of current issues and research in advertising 41 (2020) 2, pp. 160-170
Persistent link: https://www.econbiz.de/10012245043
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Achieving strategic digital integration : views from experienced New York City advertising agency professionals
Childers, Courntey Carpenter; Haley, Eric John; … - In: Journal of current issues and research in advertising 39 (2018) 3, pp. 244-265
Persistent link: https://www.econbiz.de/10012243071
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What do we know about political advertising? : not much! : political persuasion knowledge and advertising skepticism in the United States
Nelson, Michelle R.; Ham, Chang-Dae; Haley, Eric John - In: Journal of current issues and research in advertising 42 (2021) 4, pp. 329-353
Persistent link: https://www.econbiz.de/10012695155
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How pro-social purpose agencies define themselves and their value : an emerging business model in the advertising-agency world
LaVoi, Samantha; Haley, Eric John - In: Journal of current issues and research in advertising 42 (2021) 4, pp. 372-390
Persistent link: https://www.econbiz.de/10012695162
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Brand manager sensemaking : cognitive frames in the digital media environment
Milfeld, Tyler; Haley, Eric John - In: Journal of current issues and research in advertising 43 (2022) 1, pp. 26-46
Persistent link: https://www.econbiz.de/10012821764
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Communicating with college student nondrinkers : using the six-segment message strategy wheel to create advertising messages that resonate
Wolburg, Joyce M.; Haley, Eric John - In: Journal of current issues and research in advertising 45 (2024) 1, pp. 22-42
Persistent link: https://www.econbiz.de/10014514645
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College-aged young consumers' perceptions of social media marketing : the story of Instagram
Chen, Huan - In: Journal of current issues and research in advertising 39 (2018) 1, pp. 22-36
Persistent link: https://www.econbiz.de/10012242888
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The role of interdependent self-construal in increasing donation behavioral intention : underlying processing mechanism of impression motives
Lee, Yoon-Joo; Choi, Jihye; Muldrow, Adrienne F. - In: Journal of current issues and research in advertising 41 (2020) 1, pp. 104-118
Persistent link: https://www.econbiz.de/10012245013