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~isPartOf:"Journal of current issues and research in advertising"
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Journal of current issues and research in advertising
International journal of advertising : the quarterly review of marketing communications
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Journal of business research : JBR
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Breaking new ground in theory and practice
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Advertising in new formats and media : current research and implications for marketers
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The Routledge companion to consumer behavior
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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Considering children's advertising literacy from a methodological point of view : past practices and future recommendations
Zarouali, Brahim
;
Pauw, Pieter de
;
Ponnet, Koen
; …
- In:
Journal of current issues and research in advertising
40
(
2019
)
2
,
pp. 196-213
Persistent link: https://www.econbiz.de/10012243127
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