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~isPartOf:"Journal of current issues and research in advertising : JCIRA"
~person:"Orth, Ulrich R."
~subject:"Emotion"
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Gender and personality drivers of consumer mixed emotional response to advertising
Orth, Ulrich R.
;
Malkewitz, Keven
;
Bee, Colleen
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 69-80
Persistent link: https://www.econbiz.de/10003987010
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