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~isPartOf:"Journal of current issues and research in advertising : JCIRA"
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Gelb, Betsy D.
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Journal of current issues and research in advertising : JCIRA
Business horizons
24
Business Horizons
22
Journal of business strategy
13
Journal of Business Strategy
11
Journal of advertising research
7
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of advertising : official publication of the American Academy of Advertising
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Rutgers business review
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California management review
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Journal of Consumer Marketing
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Marketing management : a quarterly business management publication of the American Marketing Association
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California management review : CMR
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Journal of personal selling & sales management : JPSSM
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Marketing-mix strategies - product strategy and promotion strategy
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Monograph series / American Marketing Association
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Qualitative Market Research: An International Journal
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Fine-Tuning Advertising Designed to Reduce the Stigma of Mental Illness
Gelb, Betsy D.
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
2
,
pp. 79-86
Persistent link: https://www.econbiz.de/10008167828
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2
Advertising to Communicate Public Policy: Applying Lessons from Federal Tax Law
Gelb, Betsy D.
;
Meade, Janet A.
- In:
Journal of current issues and research in advertising : …
27
(
2005
)
2
,
pp. 99-106
Persistent link: https://www.econbiz.de/10008116025
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3
How Social Insecurity and the Social Meaning of Advertising Reinforce Minority Consumers' Preference for National Brands
Wyatt, Rosalind J.
;
Gelb, Betsy D.
;
Geiger-Oneto, Stephanie
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
1
,
pp. 61-70
Persistent link: https://www.econbiz.de/10008124690
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